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nooka is a company that produces design objects from watches to apparel. their unique designs inspired this project to design a showroom for the company on an infill site. the strategy for this project involved creating a network of nooka branding throughout the urban environment through bus stops donated to the city. these nodes connect to the lights placed in the showroom giving an abstracted feedback system about activity around the city. additionally, the site strategy involves placing the showroom underground to allow the previous alley to be recast as a plaza. parametrically controlled patterns are built into the floor to cast light patterns and generate visual interest from the street.